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Campaign setup

Your work email

Product name

Feature name (optional)

If this campaign is for promoting a feature.

Campaign name

For internal reference only.

Campaign narrative (that you think can go viral)

There are many ways your product could be explained or shown. What's the single positioning that will resonate the most with people?

The narrative you set will become the central idea around which influencers create their content. It should be powerful enough to communicate your product’s value/offer in a way that stops the scroll and convinces people to take action.

Examples:

- For a budgeting app: "This app feels like finding free money. It shows you all the subscriptions you forgot you were paying for.”

- For an AI app builder: “You can build Amazon, Netflix, Spotify… any app you want, in less than a minute.”

- For a fashion marketplace: “You can shop straight from factories and get the same products for 90% less than what luxury brands charge.”

Why do you think this narrative could go viral?

Content goes viral for specific psychological reasons. Which primary trigger does your narrative tap into? Choose whatever fits best.

Why do you think this narrative could go viral?

Wish Fulfillment: It shows a desirable life/outcome people aspire to (e.g. making money, working less, traveling more, finding a girlfriend/boyfriend, etc.)

Solves a Relatable Problem: It's a "life hack" for a common annoying problem (e.g. not liking your outfit in a great group photo)

The "Wow" Factor: It demonstrates something shocking or visually incredible that people haven't seen before (e.g. self-driving cars, AI writes your college essay)

Humour & Entertainment: The premise is inherently funny or can be used for pranks and memes (e.g. AI that turns your angry texts into polite corporate emails)

Which specific screen(s) or flow do you want the influencers to showcase in the video? Please do not mention multiple different features/flows.

Upload a screen recording or screenshots, share the public Google Drive/Dropbox link, and then specify exactly what you want shown in the video so influencers have clear guidance.

Who is the target audience?

Mention "same as before" if you're targetting the same audience as the previous campaign.

Text CTA, mentions, and hashtags to be included in the caption (optional)

For example:

CTA: “Build websites with @[Your IG handle]”

Hashtags: “#YourBrandName2025,” “#SummerCampaign,” “#TechLife”

Restrictions / The Don'ts (optional)

Is there anything influencers should avoid saying or doing? e.g., “Don’t mention price,” “Avoid saying it’s a dating app,” "Don't make specific financial guarantees”

CPM strategy

Lowest CPM - Get the most views for your budget

CPM cap - Set a CPM limit while maximizing views

Total campaign budget

Minimum budget: $25,000

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