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Campaign Setup

Campaign Name

For internal reference only.

Product Name

Campaign narrative (that you think can go viral)

There are many ways your product could be explained or shown. What's the single positioning that will resonate the most with people?

The narrative you set will become the central idea around which influencers create their content. It should be powerful enough to communicate your product’s value/offer in a way that stops the scroll and convinces people to take action.

Examples:
- For a budgeting app: "This app feels like finding free money. It shows you all the subscriptions you forgot you were paying for”
- For an AI app builder: “You can build Amazon, Netflix, Spotify… any app you want, in less than a minute”
- For a fashion marketplace: “You can shop straight from luxury factories and get the same products for 90% less than what luxury brands charge.”

Why do you think this narrative could go viral?

Content goes viral for specific psychological reasons. Which primary trigger does your narrative tap into? Choose whatever fits best.
Why do you think this narrative could go viral?

Which specific screen(s) or flow do you want the influencers to showcase in the video?

Upload a screen recording or screenshots, share the public Google Drive/Dropbox link, and then specify exactly what you want shown in the video so influencers have clear guidance.

Got any viral videos or top-performing content about your product? Drop the links below - our influencers might use them as inspiration. (optional)

(You can paste multiple links here, separated by commas or spaces.)

Seen any viral videos around your product's niche or problem space that don’t mention your product but feel like they’d still blow up if your product was part of them? (optional)

Drop the video links here; our influencers might use them as inspiration.

Who is the target audience?

e.g., “Fashion girlies in high school and college”
INFLUENCER SELECTION: Your budget will be allocated by our expert team + proprietary AI across influencers most likely to deliver the best results, maximizing results within your set budget. And if we don’t have the perfect fit in our direct network yet, we'll recruit and onboard influencers exclusively for your campaign - no compromises.
AUDIENCE TARGETING: The campaign initially reaches your target audience through influencers whose followers match your ideal customer profile. But once the videos start showing to non-followers on the "For You Page", the algorithm pushes the content toward people who naturally resonate with your narrative. The content itself now determines who sees it. In other words, the content is the targeting.
VIDEOS PER INFLUENCER: Each influencer creates three videos for your campaign (posted at intervals). Based on data we've seen, three videos increase the odds of going viral because influencers progressively iterate toward what resonates - most viral hits happen on the second or third upload. This approach also gives you a true read on audience sentiment. So whether you're running a one-time campaign or testing for long-term partnerships, this setup ensures you get meaningful results. And if an influencer performs well, you can easily lock in a retainer deal with confidence.

When viewers ask ‘where can I find this?’ in the comments, what exactly should the influencers reply?

Examples: “Search [App Name] on the App Store” “Search [Product Name] on Google” “Go to [yourwebsite.com]”

Text CTA, mentions, and hashtags to be included in the caption of influencer posts (optional)

For example:
CTA: “Build websites with @[Your IG handle]”
Hashtags: “#YourBrandName2025,” “#SummerCampaign,” “#TechLife”

Restrictions / The Don'ts (optional)

Is there anything influencers should avoid saying or doing? e.g., “Don’t mention price,” “Avoid saying it’s a dating app,” "Don't make specific financial guarantees”

Maximum CPM limit

Within $5 to $15, what is the maximum you’re willing to spend per thousand views? The CPM limit you set determines the quality of influencers your campaign gets matched with: the higher the cap, the better the talent.

Total campaign budget

The total amount you want to spend over the entire duration of this campaign.
BUDGET UTILIZATION: Your budget may not be fully spent, because you only pay for the views your campaign actually gets. We guarantee that at least 60-70% will be spent, with the final spend determined based on how many views influencers actually deliver. Any remaining balance can either be used for your future campaigns or be refunded on request.
TIMELINE: Videos typically start to go live within 20-30 days of campaign submission.